Online Edge Limited Paid advertising & lead generation

Ads that answer to your sales numbers.

We plan and run Google and Meta advertising for businesses that judge marketing by leads and sales. Campaigns, landing pages, and tracking are built as one system, and budget keeps moving toward whatever brings customers in.

Get a campaign plan See where budgets leak
Ad performance dashboard with a rising results chart and a conversion funnel on a monitor in a dark office
Channels
Google Search & Shopping, Facebook, Instagram
Built for
Service businesses and online stores
Judged by
Cost per lead, cost per sale, return on ad spend
Included
Tracking, landing pages, funnels, retargeting

Budget leaks

Most ad accounts don’t need a bigger budget. They need fewer leaks.

Before we suggest spending more, we look for the places money is already slipping away. Here are six of the most common, and how we close each one.

  1. Keywords and audiences cast too wide

    Ads reach people who were never going to buy, and every one of their clicks is billed.

    How we close itTight keyword lists, regular negative-keyword cleanups, and audiences built around buying intent instead of raw reach.

  2. Nothing is tracked past the click

    No one can say which campaigns produced the calls, form fills, and orders.

    How we close itConversion tracking for calls, forms, and purchases, set up and tested before any campaign goes live.

  3. Every ad points to the homepage

    Visitors land somewhere generic, can’t find the offer they clicked for, and leave.

    How we close itA landing page for each campaign that repeats the ad’s promise and makes one next step obvious.

  4. First-time visitors are never seen again

    Most people don’t act on their first visit, and nothing brings them back.

    How we close itRetargeting on Google, Facebook, and Instagram that reminds warm visitors why they came.

  5. Budget is split by habit

    Every campaign gets its usual share, whatever it returns.

    How we close itSpend reviewed against cost per lead and cost per sale, then moved toward the campaigns that convert.

  6. New leads wait for a reply

    Inquiries sit in an inbox while the prospect contacts someone else.

    How we close itLead capture and follow-up built into the funnel, so every inquiry reaches your team straight away.

Recognize a few of these in your own account? Mention them in your brief and we’ll tell you which one to fix first.

Write your brief

Services

Six services, grouped by the job they do.

Some businesses need one link in the chain. Most need all of it. Either way, each part is built to hand the customer on to the next.

Laptop showing a landing page, phones showing a social ad and a lead form, and a tablet with a rising chart on a desk

  1. 01Get found

    Be in front of buyers while they’re looking.

    Google Ads and paid search

    Search and Shopping campaigns that appear when people look for what you sell, built on keyword lists you can see and question.

    IncludesSearch, Shopping, keyword research

    PPC campaign management

    Ongoing management of your pay-per-click accounts: bids, search terms, ad copy, and tests, reviewed on a steady schedule.

    IncludesBidding, search terms, ad tests

  2. 02Get chosen

    Give them a reason to pick you.

    Meta advertising on Facebook and Instagram

    Creative and audiences built to stop the scroll and send likely buyers somewhere worth landing.

    IncludesCreative, audiences, placements

    Conversion-focused landing pages

    Fast pages that match each ad’s message, answer the obvious objections, and make calling, booking, or buying easy.

    IncludesCopy, layout, forms, A/B tests

  3. 03Get the sale

    Turn interest into revenue.

    Lead-generation funnels

    Offer, lead capture, and follow-up arranged as one sequence, so an inquiry becomes a conversation quickly.

    IncludesOffers, lead capture, follow-up

    Retargeting and budget optimization

    Reminder ads for visitors who didn’t act, plus regular budget shifts toward the campaigns producing leads and sales.

    IncludesRetargeting, pacing, reallocation

Method

Set up properly once. Then improve on a loop.

The first weeks go into foundations: agreeing your numbers and tracking every result. After launch, the work becomes a repeating cycle that gets sharper each time around.

Before launch

  1. Audit

    We review your offer, market, competitors, and any past campaigns, then agree a target cost per lead or sale with you.

  2. Track

    Conversion tracking for calls, forms, and purchases goes in and gets tested before a single ad runs.

  3. Build

    Ads, audiences, keywords, and landing pages are created together and launched on controlled budgets.

After launch

The optimization loop

  1. Read

    Check what each campaign spent and what it brought in.

  2. Cut

    Pause keywords, audiences, and placements that spend without converting.

  3. Test

    Challenge the best-performing ad or page with a new headline, offer, or layout.

  4. Shift

    Move budget toward the campaigns with the lowest cost per lead or sale.

Every report answers five questions

  1. What did we spend?
  2. What came in?
  3. What did each result cost?
  4. What did we change?
  5. What happens next?

Playbooks

Calls and bookings, or carts and checkouts?

A clinic and an online store need different things from the same ad budget. Here’s how the plan changes for each.

Service businesses

Clinics, trades, studios, and local services

What success looks like
A steady flow of calls, quote requests, and booked appointments from the areas you serve.
Where we usually start
Google Search for people actively looking for your service, then Meta ads to stay visible nearby.
Where the click lands
A page for each service, with click-to-call, a short form, and the reviews buyers look for.
How we follow up
Instant lead alerts and a simple follow-up sequence, so no inquiry goes cold.
What we report on
Cost per lead, cost per booked job, and the searches that produce them.

Online stores

Brands and shops that sell online

What success looks like
Profitable orders, and customers who come back to buy again.
Where we usually start
Google Shopping and Meta catalog ads, focused on the products with the healthiest margins.
Where the click lands
Product and collection pages tuned for paid traffic, with pricing, shipping, and returns made clear.
How we follow up
Retargeting for product viewers and abandoned carts on Google, Facebook, and Instagram.
What we report on
Cost per sale, return on ad spend, and the products that drive profit.

Somewhere in between, like a store that also takes bookings? The plan borrows from both columns.

About Online Edge

Creative enough to win the click. Careful enough to count what it’s worth.

Two marketers reviewing an ad performance dashboard on a laptop and a tablet

Online Edge Limited is a paid advertising and lead-generation company. We plan, build, and manage campaigns on Google, Facebook, and Instagram, along with the landing pages and funnels that turn that traffic into inquiries and orders.

For us, the job isn’t finished when someone clicks an ad. It’s finished when we can show you what that click turned into.

Our mission

To help businesses generate qualified leads and sales through advertising that is targeted, measurable, and accountable for every dollar spent.

Four rules we work by

  1. Targets before launch

    We agree the number that matters, cost per lead or cost per sale, before any ad goes live.

  2. Reports in plain English

    What was spent, what came in, and what changes next. No padding and no jargon.

  3. Budget follows results

    Money moves toward what converts, even when that means a smaller campaign.

  4. No promised numbers

    Results depend on your offer, market, and budget, so we won’t quote returns before we’ve seen your account.

Contact

What is a new customer worth to you?

That one number shapes the whole plan: what a lead can cost, which channels make sense, and how quickly the budget can grow. If you know it, include it. If you don’t, we’ll work it out with you.

Your brief

Fill in the four blanks. Every one is required.

Helpful to mention: your monthly ad budget, the ad accounts you already run, and what a typical sale is worth. At least 20 characters.

  • Email support@onlineedgelimited.com
  • Phone +1-314-417-7302
  • Office Room 607, Yen Sheng Centre, 64, Hoi Yuen Road, Kwan Tong, Kowloon 852, Hong Kong